Link building is a crucial part of any effective SEO campaign; however, link building only works when you know which links are coming into your site and where they are coming from. Link tracking is how you find this information. The quality and types of links to your site, as well as the anchor text & keyword research strategies used by other sites to link to yours, are a good indication of how well you're doing in terms of search engine rankings.

The Importance of Tracking Your Links

Link tracking is a fundamental part of any SEO software campaign because it allows you to monitor, track, and (if necessary) modify your link-building efforts. Any time you submit a link request, you need to know whether or not the link is accepted, where it leads, and how it affects your site's popularity.

With the help of effective seo audit tools , by tracking your links, you can also determine whether or not the links you have been building are helping or harming your site's search engine rankings. If a link is a valuable addition to your site, you should see your rankings rise after the link is added. If the link doesn't add any value (or if it subtracts value), you will likely see your rankings fall.

The best way to determine whether your link-building efforts are working is to monitor the number and quality of links to your site. The more links you have, and the higher quality they are, the better your rankings will be.


Here are a few of the best reasons to track your links:

1 - For SEO

Link tracking is an essential part of any SEO campaign because it is one of the key features of an on page seo importance, that helps you to find out which links are valuable and which are not. You can then alter your efforts as needed to build more links that add value.

2 - To Follow the Flow of Visitors to Your Site

One of the best ways to get a better understanding of how visitors are finding your site is to track the links that other sites are using to link to your site. By following the flow of visitors from one site to another, you can figure out which sites are getting the most visitors from your site.

3 - To See Who is Linking to You

One of the best ways to figure out what your keywords are is to see which sites link to you. You can get a good idea of the keywords you are ranking for by reviewing the sites that link to you.

4 - For Reputation

When you have a good reputation online, people are more likely to link to your site. By tracking your links and monitoring the anchor text that other sites use to link to you, you can improve your reputation and, in turn, attract more quality links.

5 - To Keep Track of Your Competitors

It's important to keep track of your competitors in order to stay on top of the market. You can find out which sites are linking to them and the kinds of links they are attracting.

6 - To Keep Track of Changes on Your Site

By tracking your links, you can see if there are any changes to your site that need to be addressed while performing an on page seo factors analysis.If you add a new page and suddenly start to see a lot of inbound links to that page, you might want to add more content to it.

7 - Website Penalties

The best way to avoid a Google penalty is to avoid the things that will cause you to be penalized. By tracking your links, you can keep an eye on your link-building activity to make sure you aren't doing anything that will get you into trouble.

8 - To Determine Which Keywords You're Ranking For

If you want to improve your rankings and get more visitors, you will want to figure out which keywords you are ranking for. By monitoring the anchor text of your inbound links, you can get an idea of the keywords you are ranking for in the SERPs and then use these tools to track your rankings.

keyword rank check

9 - Protect from Negative SEO

By tracking the links to your site, you can stay proactive and see if anyone is linking to your site using negative keywords. If you notice someone trying to do this to you, you can take action to prevent it.

10 - Identify Reviews or Complaints

It is important to analyze the link building importance well . If you notice a sudden increase in the number of links coming into your site from sites that have negative reviews, you should investigate it. You may have received a bad review, or you may have been mentioned in a negative review. By tracking your links and monitoring the anchor text of your inbound links, you can figure out what is going on.

This is by no means the complete list of reasons to track your links. There are many other reasons to track your links, but these 10 give you a good idea of why it's so important to monitor your links on a regular basis.

NinjaSEOs' Effective Link Tracking Method

Here are the best examples of how our tracking method can help you:

1 - Check Link Status

The first thing our system does for you when you input a URL is to check the status of every link on your site. Is every link active? Is it still a do-follow link, or has it been turned into a no-follow? Are any of your links broken? With our method, you'll be able to see exactly which links are active and broken.

2 - Discover Follow Links

Next, we discover all of the following links in each section and display them so that you can easily identify which sites are sending the most traffic to your site. This can help you to understand which sections of your site are attracting the most visitors and which sections may need more work in order to improve your rankings.

3 - Update Notes

Need to update your notes? You can easily add notes at any time by clicking the Add a Note button to the right of the section you want to add a note to. If you want to edit your existing notes, you can do that by clicking the Edit icon for each note.

Should you be in search of an effective link tracker, start using NinjaSEO today! This is an all-in-one SEO tool designed to help businesses get the most of their links!

What Makes the Best SEO Tool?
Join the SaaS Revolution
  • All-in-One Suite of 39 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support

Infinity Suite

Get Started with 500apps Today

Ninjaseo is a part of 500apps Infinity Suite

Please enter a valid email address