10 Website Optimization Myths You Should Be Aware
Website optimization is a crucial aspect of online marketing. Here are 10 common website optimization myths, and why they're not true.
If you are a new party to the digital marketing and content creation scene, you have probably heard a couple of things about SEO performance and SEO ranking, but you must be confused about what is genuine and not. If you are a solid veteran in the field, you have indeed also heard so many things and been as equally exasperated by pieces of information that your wealth of experience has deemed irrelevant and downright false.
The truth is that there is a lot of SEO performance advice floating around. Some of it is beneficial, but some will lead you astray if you act on it. The problem is determining which is which. It might be difficult to tell what advice is accurate and based on facts and regurgitated from misquoted publications or Google assertions.
So, be you a newbie or veteran, this article seeks to address several issues that have been classified as SEO ranking myths. It isn't your fault; it's just a fact in the digital marketing field that there are many SEO performance misconceptions and misunderstandings, which is understandable considering how quickly things change. For instance, Google's secrecy regarding how the algorithm ranks sites in search results has given several SEO ranking misconceptions. Every year, Google makes several algorithms and other changes to improve the user experience. As a result, Google's continuous adjustments make it difficult for SEO performances to keep up with them and adjust their strategies properly. In fact, because of Google's ever-changing algorithms, some SEO ranking indicators are no longer relevant.
Without wasting time, here are a series of myths you are probably familiar with if you've been optimizing your SEO performance and SEO ranking.
Website Optimization Myths
1. It is irrelevant to target keywords
One of the most common SEO performance misunderstandings is that you don't need to do keyword research. Many individuals are of the opinion that you don't need to investigate or find other supplemental keywords if you conceive an appropriate term for your page.
The truth is, Keywords are still important! They still do, but not in the same way they used to. Keywords continue to appear in search engine results pages (SERPs), and each Google algorithm upgrade is designed to hone in on search intent even more. Although you should still use keywords in your content, Google's Hummingbird upgrade rendered any efforts by content marketers and bloggers to achieve a specific keyword ratio outdated. The seo tool Hummingbird impacted the future of search a long time ago. It inspired content creators to embrace a new perspective that would benefit the end-user. If keywords are still appearing as the top page ranker of Google, it means they are still important.
The following are some quick facts about keyword research:
- Keyword research will provide you with helpful information, such as traffic statistics, that can help you assess whether or not a keyword is a good fit for your page.
- Keyword research will assist you in identifying different keywords that will help you in ranking for additional searches.
Use a keyword research tool to guide you in identifying the niche keywords which are tailored accordingly to your business.
2. Links should take precedence over content
This is an overused fallacy because people only establish links to their websites to rank on SERPs. Google gave websites with inbound links more authority in the past, but in 2013, Google stated that high-quality links would be provided greater attention. Google now favors high-quality backlinks that point to high-quality content. There was a time when it was preferable to focus on building more links rather than developing more content, but that time has passed. Now, rather than the number of connections, it's all about the quality. The best way to increase your search rankings is to build a natural link profile with great content.
What is the reason for the change? In the past, webmasters and SEO ranking experts took advantage of link building by establishing large groups of links with no valuable content to boost their ranks. Having relevant, trustworthy, and authoritative connections became the name of the game when Google realized what was going on, it turned its focus to search intent in order to give better content to its customers.
3. The more keywords you include on a page, the higher it will rank
One of the most popular SEO performance misconceptions is that the more keywords you use on your pages, the higher your position. Many people are convinced that if you want to rank, you must use the keyword as frequently as possible throughout your content so that Google recognizes that your page is relevant to the query that a user typed in.
The reality is that using your keywords too often leads to keyword stuffing, which is a ranking element that is detrimental. If you're still adding additional keywords into your blog entries, you're making a huge mistake. Google may even issue a penalty for your website if you aren't careful! Then you'll drop out of whatever position you were aiming for because this tactic is considered a black hat SEO technique, which violates Google's guidelines, so employing any of them will harm your site's ranking. If you start stressing over the number of adverbs on your page, Google will see your site as a manipulative anomaly rather than a more relevant resource. Because of Google's ongoing efforts to recognize natural language patterns, these approaches are no longer practical.
The following are some quick facts concerning keyword integration:
- You aim to keep your keyword density below 3%.
- Keywords should be used smoothly and naturally in the copy. Don't stuff keywords into your page to see if it will rank.
4. Meta tag keywords aren't important
Keywords in meta tags are essential. HTML tags that occur between the opening and closing tags are known as meta tags. They're used in search results to offer preview snippets for a particular webpage. They have meta keyword phrases in them. Meta tags are utilised in HTML documents to offer structured metadata about a website. They occur between the opening and closing tags on a page. Metatags are made up of three parts:
- Title tag
- Meta description
- Meta keywords or phrases
Despite the fact that the keyword meta tag is no longer used by Google as a page ranker, meta tag keywords are still significant since they tell Google what your content is about. Meta tags will also improve the appearance of your search results, resulting in more clicks from search engine users who believe your website contains high-quality material that meets their needs.
Also, your page ranking will not reflect highly in search results or bring as much traffic to your page if you omit to improve the title tag and meta description. Both search engines and people use these two elements to judge the relevance of your page to their query.
Use the following guidelines to write detailed meta descriptions:
- Describe them in detail- Keywords that are related to the article should be loaded first.
- Make them stand out- Each meta description should be distinct from those on other pages.
- Cut a long story short- Meta descriptions are limited to 160 characters or less on Google.
- Both your title tag and meta should include your primary keyword.
5. All you need is content
It does no good to minimize the importance of valuable and authoritative content for SEO on your website. However, thinking SEO ranking is solely about the range is a farce. There's a lot that goes into SEO performance, many articles proclaiming that content is king. This isn't entirely false, as your material needs links, design, and usability. They're like the SEO world's conjoined twins, according to this. Both are required. Without the other, neither will work (at least not healthy and not for the long term).
6. You don't have to develop content regularly
The production of content is an integral part of SEO ranking. One of the most common SEO performance misconceptions about content development is that it does not need to be carried out regularly. You might have heard that creating a blog every now and then is enough to assist you rank or keep your page ranking. This is an SEO myth.
You must publish new content on a regular basis if you want to get the most out of your SEO. You create new opportunities for prospects to discover your website when you generate and post content regularly, which equals more traffic for your organization. Furthermore, having more material allows you to target more keywords. You can keep a close eye of how often you post material by using a content calendar. It will help you keep track of when you develop content and when it is ready to be published.
7. SEO ranking is unaffected by social media.
The opposite could not be any further from the truth. Guest blogging on social media, particularly from industry experts, is still beneficial to your SEO ranking. It may assist you in obtaining much-needed backlinks. So, gather as many guest pieces as possible, but make sure they're relevant to your target demographic. While a "like" or comment on a social media post does not directly impact your Google rankings, it does increase shares and engagement. Shares and interactions also generate social signals, which can have a significant impact on SEO performance. It's been proven that sharing on Facebook, Instagram, Twitter, LinkedIn, and other social media platforms boosts social impressions and organic click-through rates (CTR).
Suppose you succeed in increasing engagement on your social media accounts. In that case, you'll have a better chance of attracting a larger audience through organic search and directing targeted traffic to your website, which will improve your CTR and impressions.
8. A sitemap improves your SEO ranking
Many people assume that having a sitemap will increase your SEO rankings and help you reach the top of search results right away. However, sitemaps do not guarantee that your website will appear higher in search results. They don't help you improve your rating in any way. On the other hand, Sitemaps are still an essential aspect of any website, and you should develop one to assist Google in finding and indexing your pages. A sitemap directs Google's crawling of your site's pages. While a sitemap will not help you boost your page rankings, it will assist Google in crawling and indexing your pages so that you can appear in search results.
9. Backlinks are beneficial regardless of where they originate
Backlinks are an essential aspect of SEO ranking as you learn more about them. Backlinks are hyperlinks from other websites that lead to your pages. These links are essential for improving your site's ranking.
However, one of the most popular SEO myths about backlinks is that all links to your site are good, regardless of who links to you. The truth is that not all backlinks are beneficial to your SEO performance.
Backlinks from untrustworthy websites are known as bad backlinks. Because some sites lack credibility, including a link or several links to them makes your site appear less trustworthy. It can harm your site's SEO ranking and make it appear untrustworthy. If you have a lot of junk links, Google can think you're purchasing links (a black hat SEO tactic), which could result in your website being punished.
10. It isn't necessary to optimize images
Because Google understands photos based on file names and URLs, optimizing your images is a must. As a general guideline, utilize images that Google supports, such as JPEG, PNG, GIF, and other file types. Your photographs must also be accessible, which necessitates the use of alt text. Your pictures will be accessible and intelligible to folks with vision impairments or other limitations, as well as helping Google comprehend them if you include alt text.
Without being spammy, your alt text should be as descriptive as possible. The more informative your alt text is, the better your image will be interpreted, and the chances of being issued a penalty for over-optimization will be minimized.
Become Effective to Rank Higher!
It's time to put these SEO misconceptions to rest. There are many misconceptions about SEO, making it difficult to know where to spend your efforts on improving your website. If you learn to recognize SEO fallacies and act on them, you can avoid hassles, lost income, and a lot of wasted time. SEO is a complicated marketing approach, but if you take the time to get it right, you'll reap many benefits. in fact, the CEO of Sherpa, James Reynold said;
"Effective search engine optimization requires a commitment, not a campaign"
So, good luck in making your website as authentic as possible with these new tips.