The best way to keep a website in fine fettle is to make it undergo regular SEO audits. The timely overhauling and upgradation of your website’s technical infrastructure is the best way to optimize its search engine friendliness and its ability to drive conversions.

As Neil Patel says, "You need to maximize your SEO efforts if you want to succeed online."

The thing about websites is that these don’t function in a static environment, but a very dynamic one. If one does not carry out a regular audit, one is risking obsolescence, when it comes to the kind of impression that one’s website has on the target audience. That a website is all about leveraging technology means that you have got to be certain that it is up to speed with regard to the latest trends.

While there is no doubt about the fact that more and more businesses, organizations and individuals around the world have created websites of their own, it does not necessarily follow that they are using them optimally. Everybody who has a website, should leverage its power in the best possible manner and the only way that can happen is that they carry out a website audit and determine where they stand. In fact there are many reasons for carrying out a comprehensive website audit. Let’s check out the principal ones.

Main Reasons for Carrying Out an SEO Audit

These reasons justify the use of carrying out an SEO audit:

1. Compatibility with Changed Algorithms

The premier search engines like Google, Bing, and Yahoo keep upgrading their algorithms from time to time. This means that you need to be able to know if your website fares well according to the new metrics.

Just because your website is faring well till now, there is no guarantee that it will continue to do so forever. The only way that one can ensure that one continues to do well is to carry out an audit from time to time to find out if the website needs any changes to be carried out to it to conform to any new algorithms that the premier search engines might have introduced.

In the past one has often observed that websites that were doing exceedingly well, suddenly sank without a trace, because they didn't perform well according to the new metrics. If one is to avoid their fate, one needs to ensure that timely SEO audits are carried out.

<a href='seo-audit'>seo audit</a>

2. Changed Webmasters Guidelines

The Google and Bing webmaster’s tools keep on changing and the onus of complying with these is upon you. The only way that a business or organization is going to get to know about these is by carrying out a website audit. Use seo analyzer to help you out with this, one needn’t worry too much about this aspect. The only thing is that one should not forego carrying out the audit, as that is the surest way to ensure that your website fares poorly in the searches carried out by your target audience.

In fact, such tools go a step further and help locate errors, fix problems, and enhance visibility to obtain higher rankings on Google and other search engines.

3. Out of Date Content

Search engines respond to new and topical content more than they do to content which is out of sync with the present times. Content itself is a very dynamic element that has evolved tremendously over the years. It comprises text, graphics, audio and video elements and the ability to leverage these well has a tremendous bearing upon the performance of a website.

It is extremely important that the content that one puts up on one’s website is not only relevant, but also contemporary. The search engines will find the content interesting, only, if it has something fresh to offer. If an audit shows that your content is not drawing visitors in large numbers, you obviously need to take the right steps to fix it.

Out of Date Content

4. Titles and Meta Description

You have got to be sure that your titles and meta descriptions work for you. As these are the very first thing that visitors to a website will access about a business, it is important that these give a fair indication of what to expect from the main content available in the site.

There is no point in crafting absolutely world class content and then spoiling it all with shoddy and irrelevant meta titles and descriptions. This is yet another thing that an SEO audit helps one with.

5. Website Errors and Broken Links

It just won’t do for your website to contain website errors or broken links. The only way one can get an accurate picture of those is by auditing your site using a broken link checker. That will help you identify the errors and take remedial steps to restore traffic to your site. Not doing so could cost your business very dearly indeed.

John’s tweet about the workings of an SEO audit are a revelation- “What happens when you do an SEO audit on the whole web? You find gems like there being fewer links on mobile, and more of those nofollowed. And of course a ton more. Click the link. Send the link to your inbox and read it again when you have more time. So awesome.”

What happens when you do an SEO audit on the whole web?

You find gems like there being fewer links on mobile, and more of those nofollowed. And of course a ton more. Click the link. Send the link to your inbox and read it again when you have more time. So ✨ awesome ✨

— 🍌 John 🍌 (@JohnMu) December 9, 2020

E-Commerce has been around for many years and most businesses around the world realise its importance. In fact, ever since the pandemic broke upon the world E-Commerce has been the mainstay of the global economy, in the sense that more businesses than ever before have relied upon e-commerce to help then carry out business as usual.

That being stated, for E-Commerce to perform effectively and efficiently one has to follow the rules of the game. Just like you cannot find out the profitability of a business without subjecting it to periodical accounting audits, the efficacy and efficiency of a website cannot be understood unless one subjects it to regular SEO audits.

However, unlike in the case of accounts, the rules of the game often change in the case of SEO audit, requiring one to be forever nimble and free footed. As a matter of fact, an SEO audit is one the most important aspects of a website. This is because it helps a business identify the strengths, limitations and possibilities hasu business over the long term. Just like an automobile needs to be serviced and its oil changed from time to time a website needs to undergo an SEO or it from time to time for it to thrive over the long run.

An SEO audit is nothing short of an in-depth research into the efficacy of extra curricular as well as on page activities.Among other things it helps to test website design problems, examines backlinks as well as social media directions and analyses keyword intensity. An SEO technical audit on its part helps identify technological issues that prevent search engines from visiting your site or making note of its content.

<a href='seo-audit-tool'>seo audit tool</a>

Then there is a competitive website audit which lets you have a complete view of the competition. You also get a fair idea of what you should be doing to make your website form as well.

SEO reference and content counter view sitelinks as well as posts also have to be subject to an audit to ensure that these do not have a negative impact upon one search rankings. Local SEO audit helps you obtain actionable and trustworthy data from local search engines. This pertains to things like local to actions directories, local schedules, local on page seo and off page seo occurrences and local search rankings and ratings.

An SEO audit will be able to find the flaws in a website's SEO strategy. You will be able to determine how efficient the work that you performed on a website is in getting you good search engine rankings.

One’s website is the very lifeblood of a business these days. E-Commerce has now become mainstream and any business that hopes to fare very well in today's digital times has to accord top priority to SEO audit. Today's customer is well aware of what they need and the reason behind that is the fact that digital technology has made information freely and readily available to anyone. For one to not only acquire customers but to retain them one has to be able to connect with them on an individual basis.

That means that one’s website has to be the kind which attracts the attention of the target audience very easily. The only way that can be done is by providing value to the prospects and customers all the time. That is only possible if your website conforms to all the necessary technical parameters and provides the most relevant content in terms of what the target audience wants. Considering the fact that operating a website is a highly technical function it is important that one always takes the right kind of steps.

Getting a website audit carried out from the time to time is the best way of achieving that. A website does not operate in a vacuum. It is always a work in progress. In fact it is like life itself, ever evolving ever changing.

We are in the midst of an incredible technological revolution which promises to change every aspect of the way we live our life. Technology these days is changing all the time. What is topical today goes out of fashion even before it becomes well known. Gone are the days when one could afford to rest on one's laurels for a very long time indeed. Change is of the essence these days and that is very true of websites.

Improve Search Engine Rankings with All-in-One SEO Tool

While one can create a website these days in practically no time, it is in the creation of a website that is SEO optimised that one's skills are truly tested. Fortunately there are a number of tools available that can help officers carry out a comprehensive website audit.

One can deploy these tools very easily and get down to the business of optimising one's website to see the kind of traffic that it should optimally generate. The world that we live in is driven by technology. According to Elon Musk the future of mankind is in becoming automatons!

One cannot do away with technology, even if one wanted to. It has become an integral part of our life and is likely to remain that way forever. There are already 1.7 billion websites in the world. That should tell you how pervasive e commerce has become.


With such a massive number of websites out there it is not possible for a business to stand out unless it gets its SEO right. In the past one had to rely on SEO experts for advice. This was often quite expensive.

But with inexpensive SEO audit tools available in the market it is possible for someone with very little technical expertise to get a fair idea what it takes to make one's website perform better. The fact that there are so many top-quality tools available out there means that one can choose the one which suits one's requirements in the best possible manner.

It is actually a buyer's market out there and one can easily find a seo tool that fits into one's budget. Websites these days are truly creative masterpieces and getting the audited for askew makes them all the more useful as tools of marketing outreach.

What Makes the Best SEO Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjaseo is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial