Introduction to SEO Keyword Research Tool

The qualities of an excellent keyword research tool are really simple: you search for a specific keyword, and the tool informs you about it. Finding tools that could handle a range of use cases, along with a handful designed for some of the most common uses of keyword research, is important because there are so many different ways to use keyword data.

When testing, pay close attention to the following features to decide which apps made our initial list.

Data Included

The top keyword research tools provide you with all the information required to rank for the term of your choice. At the very least, each of the apps we chose includes traffic, keyword difficulty, and competitive SERP research.

Data Sources

Considering where the data in each keyword research tool comes from was a crucial step for us because you should be able to trust that it is devoid of biases and inaccuracies. Every tool we listed imports data at the very least from Google Analytics or Google Search Console.

Keyword Optimization Guidance

To use keyword research tools, you shouldn't need to be a ten-year SEO veteran; the finest tools provide clear, basic recommendations on how to optimize for your keywords. There are tools that perform a comprehensive SEO study on your website, looking at everything from domain authority and topic clusters to site speed and technical specifications. We're not searching for that here. We're seeking for resources that may help any marketer or business owner quickly identify their target keyword and improve their website to rank for it.

SEO Plan Allowances and Upgrades

Some tools label their "SEO plan" as having extremely limited outcomes. Or they restrict the SEO plan's duration, thereby turning it into a trial. Only tools with evergreen SEO plans that are both generous enough to be truly helpful and affordable when it comes time to upgrade were included.

SEO Keyword Research Tools

Here is a well-researched list of SEO keyword research tools for you to choose from:


NinjaSEO is a potent cloud-based SEO tool that aids in raising the search engine ranking of your website. It gives you thorough information and analysis so you can understand how your website is doing and where it needs work. Additionally, NinjaSEO provides a set of tools to assist you in optimizing your website for higher search engine rankings.

NinjaSEO key features

Its key features includes creating sitemaps for an infinite number of domains, grade pages against important SEO criteria, and perform an audit with deep insights. Utilizing link building services of bot to collect emails, find authors using certain keywords, and automate the outreach process. Choosing titles that correspond to your core and secondary keywords, then let an AI writer create the text.


The SEO platform from Moz includes a variety of SEO keyword research tools. We see this as a positive even though Moz doesn't offer as many data points as some of the other fully-featured SEO keyword research tools (such as SERP position history or the total number of keywords a competitive result ranks for). Without sacrificing the metrics you truly care about, it makes for a less intimidating user experience for individuals who aren't experienced search marketers.


If you're looking for something more sophisticated, Semrush, one of the SEO keyword research tools, offers a tonne of keyword data, makes it simple to delve into the specifics, and offers granular analysis of recent results in addition to SERP elements like featured snippets, reviews, site connections, and picture packs. Additionally, Semrush provides a wide range of keyword research tools, including content-driven keyword research, competitive keyword gap analysis, and the standard traffic and search volume metrics.


One of the simplest tools I tested is QuestionDB. This SEO keyword research tool’s name implies that when you enter a keyword or broad topic, it will display a list of questions that are similar that people have asked online.

The sourcing is what makes QuestionDB special. While many tools may display keywords based on questions that have been taken from Google or Bing, QuestionDB pulls questions from a wide range of websites, including Reddit, Quora, and Stack Exchange—which are, of course, gold mines of questions.


Simple to use, Jaaxy's SEO keyword research tool will provide you with a list of related and suggested keywords, along with some basic keyword statistics, once you enter a term, topic, or URL.

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The fact that Jaaxy assists you in finding affiliate programs to join and promote on your website is what caught my attention. To see a list of affiliate programs from Commission Junction, Link Share, Digital River, and ClickBank, select the Affiliate Programs option and input your keyword. The listed commission and Alexa Rank for each program and linked product website are also displayed by Jaaxy.

Keyword Surfer

Separate from the whole SEO package, Surfer SEO's Keyword Surfer add-on for Google Chrome provides a SEO, restricted version of the platform. Once you've downloaded and enabled the extension, go to Google and perform a regular search for your phrase. As you enter, you'll see predicted search volume and CPC data appear in the search box. Entering will display the same information together with the quantity of exact match keywords used on the page for each SERP listing.

Google Trends

To explore and evaluate current and past search patterns, you can use Google Trends, a free SEO data exploration tool. Based on collected data and Google search queries, you can observe what's popular in different parts of the world. planning and conceptualization of content, understanding of the audience, creation of seasonal ad campaigns, and more. You can also use Google Trends to identify emerging trends and determine when interest in them is diminishing.

Google Trends


Consider your needs and the purpose of your keyword research before selecting the best SEO tool for your company or brand. Before deciding whether a paid or free SEO keyword research tool is best for you, ask yourself the following questions; What function will my keyword research serve? What am I hoping to discover or get by doing keyword research? With the right keywords and targeting, am I aiming to promote my company or brand or am I looking to increase sales?

How can I utilize appropriate language and keywords to speak to my audience? What search term is most likely to be used by my target market while looking for the goods, services, or content I offer?

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