Marketing is all about convincing potential buyers that your product is the best fit for their requirements. To do so, you must first understand what your competitors are offering.

That can only be accomplished through competitor analysis, or analyzing what your rivals are doing.

You must provide the finest product and content possible, and knowing what your rivals are doing is an important part of that.

This article will present everything you need to know about seo competitor analysis: what it is, when to do it, the benefits, and, more importantly, how. Keep reading to learn more!

What is SEO Competitor Analysis?

An SEO Competitor Analysis is the process of analyzing your competitors' ranking, traffic, and link profile to understand what SEO strategies they are using to generate organic traffic from Google.

When to Conduct an SEO Competitor Analysis?

An SEO Competitor Analysis should be conducted whenever you are looking to improve your organic traffic from Google. This could be when you are launching a new website or blog, when you are looking to improve your existing ranking, or when you are trying to break into a new market.

The Benefits of Conducting an SEO Competitor Analysis

There are many benefits to conducting an SEO Competitor Analysis, including:

1. Clarity in Keywords and Terms

One of the main benefits of conducting an SEO Competitor Analysis using a website analysis tool is that will give you clarity on which keywords and terms you should be targeting. By understanding what keywords and terms your competitors are ranking for, you can develop a clearer picture of which keywords and terms you should be targeting.

2. Content Focus

Another benefit of conducting an SEO Competitor Analysis is that it will help you to focus your content strategy. By understanding what content your competitors are ranking for, you can develop a clearer picture of what content you should be creating to rank for similar keywords and terms.

3. Gain More Audience Insights

An SEO Competitor Analysis will also give you insights into your competitor's audience. By understanding who your competitor's audience is, you can develop a clearer picture of who your own audience should be.

4. Find Out What's Driving Competitor Links

One of the most important aspects of any SEO campaign is link building. In order to rank highly in search engine results pages (SERPs), your website needs to have links from high-quality websites. One way to find out what's driving your competitor's links is to conduct a competitor link analysis. This will show you which websites are linking to your competitor's website, and how much link juice they are passing. You can then use this information to try and get similar links for your own website.

5. Provides Fresh Ideas on How to Reach Your Audience

Another benefit of conducting an SEO competitor analysis is that it can give you fresh ideas on reaching your target audience. By seeing how your competitors are marketing their websites, you can get new ideas on how to market yours. You may even find some new strategies that you hadn't thought of before.

Benefits of Cometitor Analysis

6. Help You Decide Who's Worth Competing With

Not all competitors are created equal. Some may be much larger and more well-established than others. Others may be targeting a different audience than you. Conducting a competitor analysis can help you determine which competitors are worth competing with, and which ones you should avoid. This can save you a lot of time and energy in the long run, and help you focus on the competitors that matter most.

7. Help You Create New Business Opportunities

Competitor analysis can also help you identify new business opportunities. By understanding what your competitors are doing well, you can adapt their local seo strategy for your own business. This can help you enter new markets, appeal to new customer segments, and launch new products or services.

8. Help You Improve Your Products and Services

Competitor analysis can also help you improve your existing products and services. By understanding the weaknesses of your competitors, you can improve upon them and create a superior offering. This can help you gain a competitive edge and increase your market share.

9. Help You Save Money

A competitor analysis can also help you save money. Perhaps you will find that your competitors are using a marketing channel that is less expensive than the one you are using. Or maybe you will find that your competitors are using a different approach to marketing that is more cost-effective. Conducting a competitor analysis can help you save money, and help you use your resources more effectively.

10. Help You Identify Opportunities

A competitor analysis can also help you identify opportunities that you may have missed. Perhaps there is a niche market that your competitors have overlooked. Or maybe there is a new marketing channel that you can use to reach potential customers. Conducting a competitor analysis can help you find these opportunities, and give you a leg up on the competition.

Check out why should you use seo competitor analysis and how it benefits your business.

How to Perform an SEO Competitor Analysis

1. Identify Your True Competitors

The first step in conducting an SEO competitor analysis is to identify your true competitors. You may think you know who your competitors are, but you may be surprised. To identify your true competitors, you need to look beyond the obvious choices.

Think about who else is competing for the same keywords that you are. These are your true competitors.

For example, if you are a wedding photographer, your true competitors are not just other wedding photographers. Your true competitors are also wedding planners, event venues, and other businesses that cater to weddings.

2. Conduct Page Analysis

Once you have identified your true competitors, it's time to conduct a page analysis. Start by looking at the homepages of your competitors' websites.

Pay attention to the following:

  • The title of the page
  • The meta description
  • The keywords that are used
  • The content on the page
  • The structure of the page
  • The calls to action on the page

Also, take a look at the other pages on your competitors' websites. What kind of content are they publishing? What keywords are they targeting?

Use a content generator to get unique content for your website.

3. Evaluate Keyword Difficulty

After you have conducted a page analysis, it's time to evaluate keyword difficulty. Keyword difficulty is a measure of how difficult it is to rank for a particular keyword.

There are several factors that contribute to keyword difficulty, including the number of competing websites and the quality of those websites.

Competitor Analysis Process

To evaluate keyword difficulty, you can use a number of tools, including Google AdWords Keyword Planner and Moz Keyword Explorer.

4. Find (and Close) Keyword Gaps

To find out what your competitors are ranking for that you're not, you'll need to do some keyword research. There are a few different ways to go about this:

  • Use a keyword research tool like Moz Keyword Explorer or Google Keyword Planner to find out what keywords your competitors are ranking for.

  • Look at your competitor's website and determine their target keywords. You can usually find this information in the site's metatags, title tags, and header tags.

  • Use a tool like SEMrush or SpyFu to see what keywords your competitors are bidding on in Google AdWords.

Once you have a list of keywords, you can start to see which ones you're missing out on. To close the keyword gaps, you'll need to create content around those keywords and optimize your site for them.

5. Create and Execute a Content Plan

Once you know what keywords you want to target, it's time to start creating content around them. This can be in the form of blog posts, infographics, videos, or even just general web pages.

The important thing is to make sure that your content is high-quality and relevant to your target audience. You should also include the keywords you're targeting throughout the content, in the title, in the meta tags, and in the alt tags for images.

Once you have your content created, you need to promote it. This can be done through social media, email marketing, paid advertising, and other marketing channels.

6. Track and Measure Results

The final step in any SEO competitor analysis is to track and measure your results. This includes tracking your keyword rankings, traffic, conversions, and other key metrics.

It's also important to track your competitors' results and compare them to your own. This will help you see how your SEO efforts are performing in comparison to your competitors.

There are a number of tools you can use to track your results, including Google Analytics, Google Search Console, and Moz.


Competitor analysis is an essential part of any SEO strategy. By studying your competitors, you can learn from their successes and avoid their mistakes. This will help you improve your own website and drive more traffic and sales in the long run. To get started, use the tips in this post to conduct a comprehensive competitor analysis. Doing so will help you better understand your competition and find opportunities to improve your own SEO strategy.

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