Marketing is all about convincing potential buyers that your product is the best fit for their requirements. To do so, you must first understand what your competitors are offering.

That can only be accomplished through competitor analysis, or analyzing what your rivals are doing. You must provide the finest product and content possible, and knowing what your rivals are doing is an important part of that.

This blog will present everything you need to know about seo competitor analysis: what it is, when to do it, the benefits, and, more importantly, how. Keep reading to learn more!

What is SEO Competitor Analysis?

An SEO Competitor Analysis is the process of analyzing your competitors' ranking, traffic, and link profile to understand what SEO strategies they are using to generate organic traffic from Google.

When to Conduct an SEO Competitor Analysis?

An SEO Competitor Analysis should be conducted whenever you are looking to improve your organic traffic from Google. This could be when you are launching a new website or blog, when you are looking to improve your existing ranking, or when you are trying to break into a new market.

Benefits of Conducting an SEO Competitor Analysis

There are many benefits to conducting an SEO Competitor Analysis, including:

1. Clarity in Keywords and Terms

One of the main benefits of conducting an SEO Competitor Analysis using a website analysis tool is that will give you clarity on which keywords and terms you should be targeting. By understanding what keywords and terms your competitors are ranking for, you can develop a clearer picture of which keywords and terms you should be targeting.

2. Focus on Content

Another benefit of conducting an SEO Competitor Analysis is that it will help you to focus your content strategy. By understanding what content your competitors are ranking for, you can develop a clearer picture of what content you should be creating to rank for similar keywords and terms.

3. Gain More Audience Insights

An SEO Competitor Analysis will also give you insights into your competitor's audience. By understanding who your competitor's audience is, you can develop a clearer picture of who your own audience should be.

4. Find Out What's Driving Competitor Links

One of the most important aspects of any SEO campaign is link building. In order to rank highly in search engine results pages (SERPs), your website needs to have links from high-quality websites. One way to find out what's driving your competitor's links is to conduct a competitor link analysis. This will show you which websites are linking to your competitor's website, and how much link juice they are passing. You can then use this information to try and get similar links for your own website.

5. Provide Fresh Ideas on How to Reach Your Audience

Another benefit of conducting an SEO competitor analysis is that it can give you fresh ideas on reaching your target audience. By seeing how your competitors are marketing their websites, you can get new ideas on how to market yours. You may even find some new strategies that you hadn't thought of before.

Benefits of Cometitor Analysis

6. Help You Decide Who's Worth Competing With

Not all competitors are created equal. Some may be much larger and more well-established than others. Others may be targeting a different audience than you. Conducting a competitor analysis can help you determine which competitors are worth competing with, and which ones you should avoid. This can save you a lot of time and energy in the long run, and help you focus on the competitors that matter most.

7. Help You Create New Business Opportunities

Competitor analysis can also help you identify new business opportunities. By understanding what your competitors are doing well, you can adapt their local seo strategy for your own business. This can help you enter new markets, appeal to new customer segments, and launch new products or services.

8. Help You Improve Your Products and Services

Competitor analysis can also help you improve your existing products and services. By understanding the weaknesses of your competitors, you can improve upon them and create a superior offering. This can help you gain a competitive edge and increase your market share.

9. Save Money

A competitor analysis can also help you save money. Perhaps you will find that your competitors are using a marketing channel that is less expensive than the one you are using. Or maybe you will find that your competitors are using a different approach to marketing that is more cost-effective. Conducting a competitor analysis can help you save money, and help you use your resources more effectively.

10. Identify Opportunities

A competitor analysis can also help you identify opportunities that you may have missed. Perhaps there is a niche market that your competitors have overlooked. Or maybe there is a new marketing channel that you can use to reach potential customers. Conducting a competitor analysis can help you find these opportunities, and give you a leg up on the competition.

Check out why should you use seo competitor analysis and how it benefits your business.

How to Perform an SEO Competitor Analysis?

By following the written ways you can perform an SEO competitor analysis:

1. Identify Your True Competitors

The first step in conducting an SEO competitor analysis is to identify your true competitors. You may think you know who your competitors are, but you may be surprised. To identify your true competitors, you need to look beyond the obvious choices.

Think about who else is competing for the same keywords that you are. These are your true competitors.

For example, if you are a wedding photographer, your true competitors are not just other wedding photographers. Your true competitors are also wedding planners, event venues, and other businesses that cater to weddings.

2. Conduct Page Analysis

Once you have identified your true competitors, it's time to conduct a page analysis. Start by looking at the homepages of your competitors' websites.

Pay attention to the following:

  • Title of the page
  • Meta description
  • keywords
  • Content on the page
  • Structure of the page
  • Calls to action on the page

Also, take a look at the other pages on your competitors' websites. What kind of content are they publishing? What keywords are they targeting?

Use a content generator to get unique content for your website.

3. Evaluate Keyword Difficulty

After you have conducted a page analysis, it's time to evaluate keyword difficulty. Keyword difficulty is a measure of how difficult it is to rank for a particular keyword. There are several factors that contribute to keyword difficulty, including the number of competing websites and the quality of those websites.

Competitor Analysis Process

To evaluate keyword difficulty, you can use a number of tools, including Google AdWords Keyword Planner and Moz Keyword Explorer.

4. Find (and Close) Keyword Gaps

To find out what your competitors are ranking for that you're not, you'll need to do some keyword research. There are a few different ways to go about this:

  • Use a keyword research tool like Moz Keyword Explorer or Google Keyword Planner to find out what keywords your competitors are ranking for.

  • Look at your competitor's website and determine their target keywords. You can usually find this information in the site's metatags, title tags, and header tags.

  • Use a tool like SEMrush or SpyFu to see what keywords your competitors are bidding on in Google AdWords.

Once you have a list of keywords, you can start to see which ones you're missing out on. To close the keyword gaps, you'll need to create content around those keywords and optimize your site for them.

Improve Search Engine Rankings with All-in-One SEO Tool

5. Create and Execute a Content Plan

Once you know what keywords you want to target, it's time to start creating content around them. This can be in the form of blog posts, infographics, videos, or even just general web pages.

The important thing is to make sure that your content is high-quality and relevant to your target audience. You should also include the keywords you're targeting throughout the content, in the title, in the meta tags, and in the alt tags for images.

Once you have your content created, you need to promote it. This can be done through social media, email marketing, paid advertising, and other marketing channels.

6. Track and Measure Results

The final step in any SEO competitor analysis is to track and measure your results. This includes tracking your keyword rankings, traffic, conversions, and other key metrics.

It's also important to track your competitors' results and compare them to your own. This will help you see how your SEO efforts are performing in comparison to your competitors.

There are a number of tools you can use to track your results, including Google Analytics, Google Search Console, and Moz.


Competitor analysis is an essential part of any SEO strategy. By studying your competitors, you can learn from their successes and avoid their mistakes. This will help you improve your own website and drive more traffic and sales in the long run. To get started, use the tips in this post to conduct a comprehensive competitor analysis. Doing so will help you better understand your competition and find opportunities to improve your own SEO strategy.

Ninja content is the world's first tool for content planning with AI writers and bot distribution. Our advanced algorithm offers significant time savings for users, as it can produce content faster than an individual. Gain access to our website SERP checker and loads of other helpful apps by signing up for our service today!

What Makes the Best SEO Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjaseo is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial