A website audit is an in-depth and thorough review of how a website is performing from the front end (content and design) to the back end (technical performance). The audit process by SEO software is designed to identify and fix any issues that are preventing a site from performing according to its goals.

The site audit includes a deep dive into the following areas:

  • On-Site Optimization
  • Structural Optimization
  • Technical Optimization
  • Analytics Analyzed

Having a website audit by an experienced and knowledgeable professional is a great way to get an unbiased comparison of where your site stands in relation to others in your market, as well as how it will perform for you in the future. But how do you effectively audit your website?

Steps to Website Audit

The following steps lead to a successful website audit:

Step 1: Check for Crawl Errors

If your website is not easily accessible to search engines, you will not be able to rank high in local search results so as per website audit pointers it is key. This is the first thing you want to check. Search engines such as Google will often crawl your website daily to check for updates, so they will find errors that you may not see.

How to find crawl errors?As you are checking pages, look for anything that might be preventing search engines from reviewing your websites - such as a page that is blocked, redirects that lead to nowhere, or even a page that doesn't have any content on it.


Step 2: Check for Broken Links

A broken link checker exactly performes this .Having broken links can cause visitors to leave your website and can also hurt your SEO. Instead of visitors clicking on a link and finding a 404 error, you want them to find something relevant and interesting.

How to find broken links? This is one area that most people do not check often enough. Here is a quick tip: Use the "Find Broken Links" option in Google Webmaster Tools to find broken links.

Step 3: Optimize Images

Images are one of the most important parts of a great website. An image can convey a thousand words and add depth to a website. Images can be an integral part of a successful site, but should not be wasted by using low-quality images. A site audit will identify any and all issues with images on your site.

How to optimize images? The first step to optimizing images is to make sure you are using the correct file format. Your images should be placed in a format that is supported by most browsers, such as a .jpg, .gif, or .png file.

The next step is to optimize the file size of your images. If you are uploading a large image that is taking a long time to load, you are losing potential clients. You should check to see if your site is using images as links, as this can also have a negative effect on your site's performance.


Step 4: Optimize Title Tags and Meta Descriptions

The title tag and meta description are two of the most important elements of your site. They are what people see in the search engine results. These two items define the search experience for the searcher.

How to optimize your title tags and meta descriptions? Optimize your title tags so that they are relevant to the page you are linking to and contain keywords that people are searching for.

Optimize your meta descriptions so that they start with a compelling or actionable statement to intrigue the searcher, and contain your target keywords. The description should also be no longer than 150 words - anything longer could be cut off in the search results.

Step 5: Add Keywords to Your Content

Keywords are an important part of your content and can have a dramatic impact on your business. Adding the right keywords to your pages, in the right places, can help boost your rankings in search engine results.

How to find relevant keywords? First, make a list of the terms that are most likely to be searched when someone is looking for your business. After you have made a list of terms, begin researching the competition for each term to find out what keywords they are using in their content.

Write your content as if your customers are reading it and you might find that you naturally insert your keyword without even trying. To that end, some other sections where you can put high-quality keywords include the following:

  • Titles
  • Descriptions
  • Headings & Content
  • Images Titles & Alt Text
  • URLs

Step 6: Check Your Website Speed

A slow website is not only an inconvenience for the visitor, and it can also hurt your SEO. Google has been increasing the emphasis it puts on website speed. If your website is slow, it can frustrate your visitors, and they are much more likely to leave your site. This is one of the key elements in on page seo factors.

You can use Google's PageSpeed Insights to check your site speed. This tool will provide suggestions for improving your website's speed. With this, you can find areas that need to be optimized, so you can boost your site loading speed without compromising the quality of your content.

Improve Search Engine Rankings with All-in-One SEO Tool

Step 7: Secure Your Website

In a world where cyberattacks are the norm, you don't want to leave yourself vulnerable to outside attacks. A website audit will help you find this information.

How to secure your website? At the most basic, you can simply set your website up to use HTTPS, which adds a "Transport Layer Security" protocol to your website. If you're running on HTTP, it's best to implement an SSL certificate to increase your site's security measures.

Step 8: Analyze Your Website's Social Media Presence

The social media audit is an important part of an overall website analysis. Not only is it a great way to look at ways to increase your followers, but it can also help you better understand your market and strengthen your brand's relationships with your customers.

The Bottom Line

A website audit is essential. However, it can be easy to put it off. If you have been meaning to get your website analyzed, but haven't gotten around to it, now is the time. A website audit will provide you with a clear path forward and help you reach your business goals.

Are you looking for an SEO competitor analysis tool for your business? We’re happy to say that we have a solution for business owners who are looking for an SEO Competitor Analysis tool. Our Competitor Analysis tool gives you an easy way to track your competitors and see exactly what they’re doing. Find out more about our all-in-one SEO solutions at NinjaSEO!

What Makes the Best SEO Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjaseo is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial